The Cognitive Banking Research Project http://www.cognitivebanking.com A new perspective in the Financial Decision Making and Bank-Customer Interaction Thu, 06 May 2010 20:50:43 +0000 http://wordpress.org/?v=2.9 en hourly 1 The Cognitive Banking Research Project http://www.cognitivebanking.com/cognitive-banking-research-project/ http://www.cognitivebanking.com/cognitive-banking-research-project/#comments Thu, 11 Feb 2010 07:54:04 +0000 cognitivebanking http://www.cognitivebanking.com/?p=1

Core topics of research project: How do the laymen choose their investments? How do they represent risk in finance? Are bonds or mutual funds considered a safe option? Why? What is the role of financial advisors? ]]> A New Perspective in the Financial Decision Making and Bank-Customer Interaction


Core topics of research project:

  • How do the laymen choose their investments?

  • How do they represent risk in finance?

  • Are bonds or mutual funds considered a safe option? Why?

  • What is the role of financial advisors?

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