Better understanding and Better Decisions for a Better Economy

The Cognitive Banking Research Project is aimed at understanding how people make financial decisions in order to design new and cognitively friendly environments where information and decisions can be shared more easily between experts and novices.

By conducting studies, experiments, and surveys, we investigate people’s problems with understanding financial issues and find solutions to these. We also offer special training seminars for financial advisors and journalists, who particularly need to know how to interpret and communicate risks to their clients and the general public.